Mandership is mostly concerned with graphic and industrial design, interface engineering, typography, semiotics, and visualization. The project has been running since 1997.

As a mirror of the author’s creed and personal standpoint, the “Mandership” is devoted to design as a way of living and thinking: in contrast to the perverse popular belief, designer does more than just roll the mouse over the mat. The designer’s craft of bringing order into chaos is meat and drink to him. Designer rules over minds and starts trends. A good designer sways people with the carrot of his art, while a bad one needs a stick to assert himself.

The “Mandership” lacks how-tos of design success. It gives food for thought, though. The ways of making use of this food are up to the rereader of all this, ranging from relishing a gourmet meal with fine wine to gulping up junk snacks from a greasy bag.